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Pan Tianshou Design Art Award Boosts the Upgrading of Ninghai Stationery Industry

Release date:2017-12-27Browse times: source:Ningbo ChinaSize:[ big middle small ]

 Eighty-eight works are awarded in the fifth "Pan Tianshou Design Art Award" Made in China 2025 National Industrial Products Creative Design Competition. Up to now, more than 10 thousand pieces of entries have been received in the fifth competition, of which over 400 are awarded.

The design art award, named after the famous Chinese painting master Pan Tianshou, has become a bridge which leads the transformation and upgrading of the traditional stationery industry in Ninghai and helps to pave a new and practical way for cultural and creative industries. According to statistics, more than 50 awarding pieces of the previous four competitions have been put into production and constantly demonstrated their added values, which promotes the transformation of stationery industry from "made in Ninghai" to "created in Ninghai".

At present, more than 70% stationery businesses in Ninghai have established their own R & D departments. The Deli group has set up the Shanghai Industrial Design Institute and the Seoul design and Research Office in South Korea, introducing a large number of design talents. In the first 11 months of 2017, its sales revenue hit almost 12 billion RMB, with a year-on-year increase of 40%. Ningbo Dinghua Industrial Co., Ltd. is a professional production enterprise of office supplies. Lin Xiangyong, general manager of the company, said that the entries can bring creative inspiration. One of its desk office supply set was inspired by a work and opened the US market after improvement.

In the first 10 months of 2017, the output value of Ninghai stationery enterprises above designated scale reached 12.54 billion RMB, increased by 32.3%. The annual output value is expected to climb to 15 billion RMB.