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Ninghai News
    Over 200 "scenic villages" built in Ninghai County

    A sea of flowers, unique courtyards, and beautiful mountains and rivers are what people can see in the "scenic villages" of Ninghai County. For example at the Luojiakeng Village of Qiangjiao Town of Ninghai County, a series of artistic landscapes including the flower halls and "starry sky lodges" and the "blue bay camp" are sought after by tourists. The superposition effect of "flower appreciation + camping" paves a road to prosperity for the rural tourism of the village. "Our villagers can make money at home by opening agri-tainment restaurants and selling local specialties. The village collective economy also increased by over 200,000 yuan last year." according to one of the village leaders of the Luojiakeng Village.

    As the national practice and innovation base of the "Two Mountains Theory" and the national demonstration area for ecological civilization construction, in recent years, Ninghai County has adhered to the concept of "ecological county", actively explored new channels for the transformation of the "Two Mountains Theory", and launched the establishment of a "large scenic spot" integrating tourism, culture, rural and other resources by focusing on the art revitalization of the countryside, the "micro transformation and fine improvement" project of tourism, and the comprehensive improvement of the environment. At present, there are 16 provincial scenic towns and over 200 scenic villages in the county, 244 "micro transformation and fine improvement" projects have been completed, and 36 key rural festivals have been developed.

    Making great efforts in innovation and features. Ninghai County has promoted the transformation and upgrading of the rural holistic tourism demonstration zones to the common prosperity demonstration zones, promoted the integration of culture and tourism, and thus increased regional wealth. By improving the village environment and infrastructure, Xiashan Village has transformed itself into a "3A scenic village in Zhejiang Province", and a number of new business forms have emerged, such as B&B hotels, catering stores, and fish-house tours. Relying on the scenic resources of Wangfulou Mountain,Xiafengcha Village has been constructed according to the six special modules through the resident transformation of the team led by Cong Zhiqiang from Renmin University of China, empowering the villagers with art, and building rockeries, antique pavilions, pond bridges, light courts and parks, so that tourists can experience a unique rural tour with the theme of tea culture.

    Giving full play to the advantages of industrial agglomeration. By promoting the transformation of rural tourism through the introduction of professional teams and advanced operation modes, Ninghai County has improved the sustainable development level of rural tourism, and realized the common prosperity of the holistic tourism industry.

    Making joint efforts for common prosperity. At present, four high-quality routes have been completed, including the Forest Hot Spring Avenue, the north line of the beautiful South Bay, the scenic line of rural "art valley" and the scenic line of ancient towns, and there are colorful online festival activities. "The holding of 20 consecutive Xu Xiake Travel Festivals has become a symbol for Ninghai County to explore the road of common prosperity in tourism. By holding festival activities, we have connected rural ecology, scenic spots, folk customs, villages and other resources, so that ‘beautiful villages' leads to ‘beautiful economy'." said a related person in charge of the Ninghai Bureau of Culture, Radio, Film, Television, Tourism and Sports. For the next step, Ninghai County will actively explore such new models as "cloud festival" and festivals funded by social capital, and form a unique "Ninghai brand" of tourism with digital empowerment.